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In this tough economy, every business
needs to attract new prospective customers to their business and to their website. But, unlike the line from the
movie, it's not necessarily true that "if you build it they will come". Just having a business or a website
doesn't automatically mean that your prospects will find you.
Emarketer.com reported in February 2009 that the average U.S. adult spends 14 hours per week online. Well, how
can businesses reach those Internet users to promote themselves?
Here are three ways to use the Internet
to gain exposure for your company:
Search Engine Optimization. This
means designing your website so search engines will rank your website high for the "keywords" your prospects
might use to search for your type of business or product. A top 10 ranking (ranking in the top 10 websites in Google
for that keyword) assures you of better exposure to the prospects you want to reach. To accomplish this takes time
and expertise, and you still may not make it into the top 10.
Links from Other Websites. There
are many active websites that already attract a lot of people who might be interested in your product or service.
If those popular websites list your business address and link to your website, there's a chance some of their site
visitors will eventually reach you, too. But there are also many big name websites and yellow page type directories
who promise big things, but deliver little. Be cautious.
Pay Per Click Advertising. These
are paid ads (like Google AdWords) where you place ads on Google or other websites based upon those same keywords
your prospects might use. Costs can range from 10 cents to a dollar or two per click. If you don't have a well-managed
campaign, you can run through thousands of dollars and gain little besides experience.
We combine the best features of these
three strategies
to work for you at a reasonable price.
We're Already Optimized.
We have three domain names that are already optimized for search engines and work together as one large website
to promote Lancaster County and local businesses - 800PaDutch.com, PaDutch.com, and LancasterPA.com.
- We are already ranked in the top 10 (on the first search page) in Google for
over 110 keywords related to Lancaster County and Lancaster businesses (as of 11/08)
- We are ranked #1 and/or #2 in Google for over 70 keywords related to Lancaster
County and Lancaster businesses (as of 11/08)
- Our websites have a PageRank of 5 (that's good)
- Our prominence online can lead to good exposure for your product or service.
Our Website is The Most Active Around.
- We average over 4,800 daily Visits (over 1.7 million visits during 2008)
- We average over 25,000 daily Page Views (over 9.3 million in 2008)
- Ours is the most active local website that we know of that is designed to promote
Lancaster County businesses online. (Compare 800PaDutch.com stats online at Alexa.com or Quantcast.com with any other local website, including
yours.)
- We have over 350 current advertisers, with a 95% annual renewal rate. (They wouldn't
renew if the site didn't work for them.)
Our website is designed to send traffic your way. It doesn't happen by chance.
We make it happen. You'll receive multiple links to your website. Some businesses are listed 8-10 times or more
throughout our site under as many appropriate category headings as possible. Every listing includes your name,
address, phone number, and a link to your website. The idea is to expose your business to as many people as possible
who might have an interest in what you offer.
We make it easy for site visitors to find you, even if they aren't looking for you!
We Cost Less Than AdWords.
We'll deliver quality prospects to your website without breaking your budget. Why pay the higher online advertising
rates when we can deliver qualified traffic to you for less?
- There is no membership fee or set-up fee.
- You pay only for the traffic you generate and the ads you place.
- Links from us are really cheap, costing as little as a penny per click.
- Even paying for both ads and links, a majority of our advertisers pay less than
10 cents per click for the qualified traffic we send them.
- Our 10% off sale. Advertisers can
save 10% off our regular rates.
SUMMARY
We attract quality traffic to our website, then we make it easy for these people to find your business and to click through to your
website.
And we go easy on your budget.
95 out of 100 advertisers renew with us because our site delivers quality traffic at reasonable prices. This website will
work for you, too.
We guarantee results. Try this for two or three months, and if you aren't pleased with the results, we'll refund
your payment - no questions asked.
Call us right now and let's talk (800-292-4783). We can get your link up today. You don't want to miss being seen by the
4,800 visits (average) to our website today. And the 4,800 we'll see tomorrow. And the 4,800 the day after that.
If you wait a week you will have missed being seen by 33,000 prospects. Call us now. Or, use our online
form to fill in your basic information.
You have our commitment
that we'll do all we can to make this website work for you!
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